Monday, July 14, 2008

Blurring the lines between online and broadcast media

The challenge was to take technically heavy, somewhat intangible product (IP wireline convergence) and create an emotional response for the audience as a teaser intro into learning more about the product. The video will be used online as well as in sales presentations and trade shows.

We did the shoot in LA at an architecture firm in Santa Monica – it was the perfect location. We had a bit of a hiccup when the writer, Nick Main, and I disagreed a bit with the director on our the vision for the hero. After some healthy debate and give and take we found a middle ground, and the result was better than any of us could have hoped.

(click on image to play)